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{Firstly|First|, it's essential to conduct thorough keyword research to identify the terms your target audience is using to search for products or services related to your business. By incorporating these keywords into your website content, meta descriptions, and image alt tags, you can improve your chances of appearing in relevant search results. Secondly, on-page optimization involves optimizing individual web pages for specific keywords by structuring content, using header tags, and ensuring proper URL structure.
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